In terms of the marketing ideation for my graduate project, I photoshopped a serene seascape into the background to evoke a sense of tranquility and escapism, seamlessly blending it with the imagery - aligning the visuals with the collection's indulgent branding.

The videography evokes an endorphin release ‘feel-good atmosphere’ with soft sunset lighting, slow-motion edits to enhance the products' elegance. Photographing silk garments against textured rocks highlights their premium fabric and adds a striking composition and cohesive brand narrative.

The marketing coursework during my degree, enhanced my understanding of brand dynamics and audience engagement, which I applied through hands-on visual direction, including leading a photoshoot for my collection. My dissertation further explored marketing strategies, media, and sustainability in fast fashion.